Radiology clinicNPI registry, September 2026

Winter Haven MRI

Registered legal name: MRI Associates of Winter Haven LLC

409 E Central Ave, Winter Haven, FL 33880

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Practice-location phone (registry)

(863) 294-0999

As recorded by the organisation in NPPES, last updated 7 May 2025. Not verified by us.

Registry Record

NPI: 1386991974
Type: Radiology clinic/centre
Taxonomy codes: 2085R0202X (Diagnostic radiology (physician specialty code carried by an organisation)); 261QR0200X (Radiology clinic/center); also 261Q00000X
Practice location: 409 E Central Ave, Winter Haven, FL 33880
Telephone: (863) 294-0999
NPI issued: 14 August 2012 (14 years ago)
Record updated: 7 May 2025 (1 years ago)
NPI status: NPI active as reported by CMS 2026-09
Metro area: Lakeland-Winter Haven, FL (metropolitan area, Polk County)
State: Florida (2,076 records statewide)
Map position: Census address match (rooftop level)
Snapshot: NPPES data dissemination file, 14 September 2026

What the Record Tells You

Winter Haven MRI, the trading name of MRI Associates of Winter Haven LLC, is an NPI registry record for a radiology clinic/centre at 409 E Central Ave in Winter Haven, Florida 33880. CMS issued NPI 1386991974 on 14 August 2012, and the organisation last updated its own entry on 7 May 2025. That is recent, so the contact details are likely current.

The record carries 2 imaging taxonomy codes: Diagnostic radiology (physician specialty code carried by an organisation) (2085R0202X) and Radiology clinic/center (261QR0200X). It registered as a radiology clinic without the MRI-specific code, so ask which modalities it operates before assuming an MRI is available. It also holds one other taxonomy code (261Q00000X).

Winter Haven sits in the Lakeland-Winter Haven, FL metropolitan area (Polk County), which has 51 imaging-centre records on the Florida side in the September 2026 file, 3 of them with the MRI code, out of 2,076 across Florida. The nearest alternatives in the registry are Advance Technological Radiology, PA (0.1 miles, Winter Haven), Radiology & Imaging Specialists of Lakeland (0.1 miles, Winter Haven) and Sunshine Radiology LLC (0.2 miles, Winter Haven), with 2 more within 0.5 miles.

For a cash-pay benchmark, our Florida freestanding-centre estimate is $500 to $1,500 for a typical single-region MRI. At Florida hospitals the cash price is measured rather than estimated: $243 to $4,532 for a brain MRI, median $1,360, from 39 of the 73 Florida hospitals whose own price files we have read, out of 167 in the state, files dated to September 2026. This centre's own prices are not in the registry: call (863) 294-0999 with the CPT code for your scan and ask for the self-pay rate, whether the radiologist's report is included, and the scanner's field strength.

Nearest Alternatives

The 5 closest imaging records to 409 E Central Ave, straight-line distance. Rows without a link are name-classified radiology organisations or records outside a metro page.

Centre	City	Distance	Type	Phone (registry)
Advance Technological Radiology, PA	Winter Haven, FL	0.1 mi	Radiology org. (name-classified)	(863) 295-5674
Radiology & Imaging Specialists of Lakeland	Winter Haven, FL	0.1 mi	Radiology org. (name-classified)	(863) 688-2334
Sunshine Radiology LLC	Winter Haven, FL	0.2 mi	Radiology org. (name-classified)	(863) 299-1155
Radiology Consultants PA	Winter Haven, FL	0.4 mi	Radiology org. (name-classified)	(863) 293-1071
Radiology & Imaging Specialists of Lakeland	Winter Haven, FL	0.5 mi	Radiology org. (name-classified)	(863) 688-2334

Where it sits

Winter Haven MRI in amber, with the 5 nearest registry records in teal. Boundary drawn: Polk County outline.

Map data: OpenFreeMap, © OpenMapTiles, data from OpenStreetMap contributors. Boundaries: US Census Bureau cartographic boundary files.

Cash-Price Benchmark

Cash price for a brain MRI in Florida: 39 hospitals measured

Freestanding imaging centre, estimated

$500 to $1,500

Our own estimate. No imaging operator publishes a per-state cash price.

Hospital outpatient, measured

$243 to $4,532

Median $1,360 cash against a median gross charge of $4,831, from 39 of the 73 Florida hospitals whose own price files we have read, out of 167 in the state, files dated to September 2026.

Strong independent imaging centre network statewide; Miami metro priced higher. The hospital figures are CPT 70551, brain MRI without contrast, taken from each hospital's own federal transparency file and attributed to the date that file carries. A further 32 hospitals publish a “cash price” that is its chargemaster restated rather than a discount, reaching $18,295; those are kept out of the band above and counted here instead. 1 more hospital lists this code at prices more than three times apart in the same file, from $1,283 to $1,283, so which row is the scan cannot be told from the file; they are excluded from the band and counted here. Hospitals whose file we could not read are named, not filled in (methodology).

What to ask when you call

The self-pay price for your exact CPT code (70551 brain, 72148 lumbar spine, 73221 or 73721 joint, without contrast), and whether the radiologist's report is included.
Scanner field strength (1.5T or 3T) and whether it is closed, wide-bore or open.
ACR or IAC accreditation, and who reads the images. The registry cannot tell you either.
Whether they accept an order from a telehealth referral if you have no local doctor.

Full list: cheap MRI, good MRI checklist.

Browse and compare

All 51 centres in Lakeland-Winter Haven Florida imaging centres Questions to ask before booking Cash-pay MRI guide Imaging centre directory

Source: NPI registry records, status as reported by CMS, September 2026 file (NPPES data dissemination file dated 14 September 2026, download.cms.gov; US federal public data, no charge). NPPES is an identifier registry, not a licence register: an NPI does not validate licensure, accreditation or that a scanner is on site. Names, addresses and phones are as self-reported to CMS and many records have not been updated for years; confirm before you travel. Coordinates: US Census Bureau geocoder, ZIP-code centroid where the address did not match (flagged). Metro areas: 2023 Census core-based statistical areas by county. Price ranges: our methodology; hospital cash prices: each hospital's federal transparency file (45 CFR 180), where parsed. No centre pays to be listed and none is endorsed. Listed here in error, or want a correction? Email questions@mriscancost.com. This page describes a registry record, not a review or recommendation of Winter Haven MRI.