MRI centreNPI registry, September 2026

Direct Medical Imaging

999 Chestnut St SE, Gainesville, GA 30501

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Practice-location phone (registry)

(770) 718-8020

As recorded by the organisation in NPPES, last updated 1 February 2011. Not verified by us.

Registry Record

NPI: 1730485269
Type: MRI centre
Taxonomy codes: 261QM1200X (Magnetic Resonance Imaging (MRI) clinic/center)
Practice location: 999 Chestnut St SE, Gainesville, GA 30501
Telephone: (770) 718-8020
NPI issued: 1 February 2011 (15 years ago)
Record updated: 1 February 2011 (15 years ago)
NPI status: NPI active as reported by CMS 2026-09
Metro area: Gainesville, GA (metropolitan area, Hall County)
State: Georgia (380 records statewide)
Map position: Census address match (rooftop level)
Snapshot: NPPES data dissemination file, 14 September 2026

What the Record Tells You

Direct Medical Imaging is an NPI registry record for an MRI centre at 999 Chestnut St SE in Gainesville, Georgia 30501. CMS issued NPI 1730485269 on 1 February 2011, and the organisation last updated its own entry on 1 February 2011. That was 15 years ago, so treat the phone number and suite as unverified until you have spoken to someone there.

The record carries one imaging taxonomy code: Magnetic Resonance Imaging (MRI) clinic/center (261QM1200X). The MRI-specific code means the organisation registered itself as a magnetic resonance imaging centre, the strongest signal the registry gives that a scanner is on site.

Gainesville sits in the Gainesville, GA metropolitan area (Hall County), which has 7 imaging-centre records on the Georgia side in the September 2026 file, 1 of them with the MRI code, out of 380 across Georgia. The nearest alternatives in the registry are Open MRI & Imaging of NE Georgia, LLC (0.9 miles, Gainesville), Open MRI & Imaging of NE Georgia (0.9 miles, Gainesville) and Gainesville Imaging Associates PC (1.1 miles, Gainesville), with 2 more within 2.1 miles.

For a cash-pay benchmark, our Georgia freestanding-centre estimate is $480 to $1,300 for a typical single-region MRI. At Georgia hospitals the cash price is measured rather than estimated: $238 to $2,428 for a brain MRI, median $1,212, from 19 of the 47 Georgia hospitals whose own price files we have read, out of 96 in the state, files dated to August 2026. This centre's own prices are not in the registry: call (770) 718-8020 with the CPT code for your scan and ask for the self-pay rate, whether the radiologist's report is included, and the scanner's field strength.

Nearest Alternatives

The 5 closest imaging records to 999 Chestnut St SE, straight-line distance. Rows without a link are name-classified radiology organisations or records outside a metro page.

Centre	City	Distance	Type	Phone (registry)
Open MRI & Imaging of NE Georgia, LLC	Gainesville, GA	0.9 mi	Radiology org. (name-classified)	(770) 718-9776
Open MRI & Imaging of NE Georgia	Gainesville, GA	0.9 mi	Radiology org. (name-classified)	(770) 718-9776
Gainesville Imaging Associates PC	Gainesville, GA	1.1 mi	Radiology org. (name-classified)	(770) 532-9936
M & B Imaging, PC	Gainesville, GA	1.4 mi	Radiology clinic	(404) 296-5887
Gainesville Radiology Group, PC	Gainesville, GA	2.1 mi	Radiology org. (name-classified)	(770) 282-8820

Where it sits

Direct Medical Imaging in amber, with the 5 nearest registry records in teal. Boundary drawn: Hall County outline.

Map data: OpenFreeMap, © OpenMapTiles, data from OpenStreetMap contributors. Boundaries: US Census Bureau cartographic boundary files.

Cash-Price Benchmark

Cash price for a brain MRI in Georgia: 19 hospitals measured

Freestanding imaging centre, estimated

$480 to $1,300

Our own estimate. No imaging operator publishes a per-state cash price.

Hospital outpatient, measured

$238 to $2,428

Median $1,212 cash against a median gross charge of $2,789, from 19 of the 47 Georgia hospitals whose own price files we have read, out of 96 in the state, files dated to August 2026.

Atlanta has dozens of independent centres; rural Georgia far less competitive. The hospital figures are CPT 70551, brain MRI without contrast, taken from each hospital's own federal transparency file and attributed to the date that file carries. A further 15 hospitals publish a “cash price” that is its chargemaster restated rather than a discount, reaching $11,676; those are kept out of the band above and counted here instead. 9 more hospitals list this code at prices more than three times apart in the same file, from $37 to $1,826, so which row is the scan cannot be told from the file; they are excluded from the band and counted here. Hospitals whose file we could not read are named, not filled in (methodology).

What to ask when you call

The self-pay price for your exact CPT code (70551 brain, 72148 lumbar spine, 73221 or 73721 joint, without contrast), and whether the radiologist's report is included.
Scanner field strength (1.5T or 3T) and whether it is closed, wide-bore or open.
ACR or IAC accreditation, and who reads the images. The registry cannot tell you either.
Whether they accept an order from a telehealth referral if you have no local doctor.

Full list: cheap MRI, good MRI checklist.

Browse and compare

All 7 centres in Gainesville Georgia imaging centres Questions to ask before booking Cash-pay MRI guide Imaging centre directory

Source: NPI registry records, status as reported by CMS, September 2026 file (NPPES data dissemination file dated 14 September 2026, download.cms.gov; US federal public data, no charge). NPPES is an identifier registry, not a licence register: an NPI does not validate licensure, accreditation or that a scanner is on site. Names, addresses and phones are as self-reported to CMS and many records have not been updated for years; confirm before you travel. Coordinates: US Census Bureau geocoder, ZIP-code centroid where the address did not match (flagged). Metro areas: 2023 Census core-based statistical areas by county. Price ranges: our methodology; hospital cash prices: each hospital's federal transparency file (45 CFR 180), where parsed. No centre pays to be listed and none is endorsed. Listed here in error, or want a correction? Email questions@mriscancost.com. This page describes a registry record, not a review or recommendation of Direct Medical Imaging.