Radiology clinicNPI registry, September 2026

Southwest Medical Associates Radiology

Registered legal name: Southwest Medical Associates

888 S Rancho, Las Vegas, NV 89102

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Practice-location phone (registry)

(702) 877-8600

As recorded by the organisation in NPPES, last updated 22 August 2020. Not verified by us.

Registry Record

NPI: 1881661411
Type: Radiology clinic/centre
Taxonomy codes: 261QR0200X (Radiology clinic/center)
Practice location: 888 S Rancho, Las Vegas, NV 89102
Telephone: (702) 877-8600
NPI issued: 2 March 2006 (20 years ago)
Record updated: 22 August 2020 (6 years ago)
NPI status: NPI active as reported by CMS 2026-09
Metro area: Las Vegas-Henderson-North Las Vegas, NV (metropolitan area, Clark County)
State: Nevada (93 records statewide)
Map position: Census address match (rooftop level)
Snapshot: NPPES data dissemination file, 14 September 2026

What the Record Tells You

Southwest Medical Associates Radiology, the trading name of Southwest Medical Associates, is an NPI registry record for a radiology clinic/centre at 888 S Rancho in Las Vegas, Nevada 89102. CMS issued NPI 1881661411 on 2 March 2006, and the organisation last updated its own entry on 22 August 2020. That was 6 years ago, so treat the phone number and suite as unverified until you have spoken to someone there.

The record carries one imaging taxonomy code: Radiology clinic/center (261QR0200X). It registered as a radiology clinic without the MRI-specific code, so ask which modalities it operates before assuming an MRI is available.

Las Vegas sits in the Las Vegas-Henderson-North Las Vegas, NV metropolitan area (Clark County), which has 69 imaging-centre records on the Nevada side in the September 2026 file, 8 of them with the MRI code, out of 93 across Nevada. The nearest alternatives in the registry are Open Sided MRI of Las Vegas, LLC (0.2 miles, Las Vegas), Steinberg Diagnostic Medical Imaging (2.6 miles, Las Vegas) and Red Rock at Maryland Parkway LLC (2.7 miles, Las Vegas), with 2 more within 2.8 miles.

For a cash-pay benchmark, our Nevada freestanding-centre estimate is $520 to $1,400 for a typical single-region MRI. At Nevada hospitals the cash price is measured rather than estimated: $259 to $2,189 for a brain MRI, median $1,977, from 5 of the 8 Nevada hospitals whose own price files we have read, out of 22 in the state, files dated to July 2026. This centre's own prices are not in the registry: call (702) 877-8600 with the CPT code for your scan and ask for the self-pay rate, whether the radiologist's report is included, and the scanner's field strength.

Nearest Alternatives

The 5 closest imaging records to 888 S Rancho, straight-line distance. Rows without a link are name-classified radiology organisations or records outside a metro page.

Centre	City	Distance	Type	Phone (registry)
Open Sided MRI of Las Vegas, LLC	Las Vegas, NV	0.2 mi	MRI centre	(702) 932-2740
Steinberg Diagnostic Medical Imaging	Las Vegas, NV	2.6 mi	Radiology org. (name-classified)	(702) 732-6000
Red Rock at Maryland Parkway LLC	Las Vegas, NV	2.7 mi	MRI + radiology	(702) 942-4119
Simonmed Imaging	Las Vegas, NV	2.7 mi	Radiology org. (name-classified)	(702) 369-4570
Radiology Specialists LTD Marasso-Miller	Las Vegas, NV	2.8 mi	Radiology org. (name-classified)	(702) 961-5000

Where it sits

Southwest Medical Associates Radiology in amber, with the 5 nearest registry records in teal. Boundary drawn: Clark County outline.

Map data: OpenFreeMap, © OpenMapTiles, data from OpenStreetMap contributors. Boundaries: US Census Bureau cartographic boundary files.

Cash-Price Benchmark

Cash price for a brain MRI in Nevada: 5 hospitals measured

Freestanding imaging centre, estimated

$520 to $1,400

Our own estimate. No imaging operator publishes a per-state cash price.

Hospital outpatient, measured

$259 to $2,189

Median $1,977 cash against a median gross charge of $3,922, from 5 of the 8 Nevada hospitals whose own price files we have read, out of 22 in the state, files dated to July 2026.

Las Vegas dominates; Reno secondary market. The hospital figures are CPT 70551, brain MRI without contrast, taken from each hospital's own federal transparency file and attributed to the date that file carries. A further 1 hospital publishes a “cash price” that is its chargemaster restated rather than a discount, reaching $1,097; those are kept out of the band above and counted here instead. 1 more hospital lists this code at prices more than three times apart in the same file, from $75 to $75, so which row is the scan cannot be told from the file; they are excluded from the band and counted here. Hospitals whose file we could not read are named, not filled in (methodology).

What to ask when you call

The self-pay price for your exact CPT code (70551 brain, 72148 lumbar spine, 73221 or 73721 joint, without contrast), and whether the radiologist's report is included.
Scanner field strength (1.5T or 3T) and whether it is closed, wide-bore or open.
ACR or IAC accreditation, and who reads the images. The registry cannot tell you either.
Whether they accept an order from a telehealth referral if you have no local doctor.

Full list: cheap MRI, good MRI checklist.

Browse and compare

All 69 centres in Las Vegas-Henderson-North Las Vegas Nevada imaging centres Questions to ask before booking Cash-pay MRI guide Imaging centre directory

Source: NPI registry records, status as reported by CMS, September 2026 file (NPPES data dissemination file dated 14 September 2026, download.cms.gov; US federal public data, no charge). NPPES is an identifier registry, not a licence register: an NPI does not validate licensure, accreditation or that a scanner is on site. Names, addresses and phones are as self-reported to CMS and many records have not been updated for years; confirm before you travel. Coordinates: US Census Bureau geocoder, ZIP-code centroid where the address did not match (flagged). Metro areas: 2023 Census core-based statistical areas by county. Price ranges: our methodology; hospital cash prices: each hospital's federal transparency file (45 CFR 180), where parsed. No centre pays to be listed and none is endorsed. Listed here in error, or want a correction? Email questions@mriscancost.com. This page describes a registry record, not a review or recommendation of Southwest Medical Associates Radiology.