MRI centreNPI registry, September 2026

Iheart Imaging

Registered legal name: Iheart Cardiac & Vascular Imaging I, LLC

17950 Preston Rd, Suite 120, Dallas, TX 75252

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Practice-location phone (registry)

(214) 253-0390

As recorded by the organisation in NPPES, last updated 14 August 2012. Not verified by us.

Registry Record

NPI: 1396092904
Type: MRI centre
Taxonomy codes: 261QM1200X (Magnetic Resonance Imaging (MRI) clinic/center)
Practice location: 17950 Preston Rd, Suite 120, Dallas, TX 75252
Telephone: (214) 253-0390
NPI issued: 14 August 2012 (14 years ago)
Record updated: 14 August 2012 (14 years ago)
NPI status: NPI active as reported by CMS 2026-09
Metro area: Dallas-Fort Worth-Arlington, TX (metropolitan area, Collin County)
State: Texas (1,450 records statewide)
Subpart of: Iheart, LLC
Map position: Census address match (rooftop level)
Snapshot: NPPES data dissemination file, 14 September 2026

What the Record Tells You

Iheart Imaging, the trading name of Iheart Cardiac & Vascular Imaging I, LLC, is an NPI registry record for an MRI centre at 17950 Preston Rd, Suite 120 in Dallas, Texas 75252. CMS issued NPI 1396092904 on 14 August 2012, and the organisation last updated its own entry on 14 August 2012. That was 14 years ago, so treat the phone number and suite as unverified until you have spoken to someone there.

The record carries one imaging taxonomy code: Magnetic Resonance Imaging (MRI) clinic/center (261QM1200X). The MRI-specific code means the organisation registered itself as a magnetic resonance imaging centre, the strongest signal the registry gives that a scanner is on site. CMS records it as a subpart of Iheart, LLC, so pricing may follow the parent's policies.

Dallas sits in the Dallas-Fort Worth-Arlington, TX metropolitan area (Collin County), which has 465 imaging-centre records on the Texas side in the September 2026 file, 99 of them with the MRI code, out of 1,450 across Texas. The nearest alternatives in the registry are Metroplex Imaging LP (0.0 miles, Dallas), Nextgen Imaging LLC (0.1 miles, Dallas) and North Texas Neurodiagnostics and Imaging LLC (1.3 miles, Plano), with 2 more within 1.4 miles.

For a cash-pay benchmark, our Texas freestanding-centre estimate is $500 to $1,400 for a typical single-region MRI. At Texas hospitals the cash price is measured rather than estimated: $236 to $10,390 for a brain MRI, median $2,190, from 125 of the 194 Texas hospitals whose own price files we have read, out of 285 in the state, files dated to September 2026. Published hospital cash prices in Dallas-Fort Worth-Arlington run from $1,362.00 (Parkland Memorial Hospital) to $6,582.88 (Medical City Dallas) for a brain MRI without contrast, from the hospitals' federal transparency files. This centre's own prices are not in the registry: call (214) 253-0390 with the CPT code for your scan and ask for the self-pay rate, whether the radiologist's report is included, and the scanner's field strength.

Nearest Alternatives

The 5 closest imaging records to 17950 Preston Rd, straight-line distance. Rows without a link are name-classified radiology organisations or records outside a metro page.

Centre	City	Distance	Type	Phone (registry)
Metroplex Imaging LP	Dallas, TX	0.0 mi	MRI + radiology	(214) 253-0390
Nextgen Imaging LLC	Dallas, TX	0.1 mi	MRI centre	(214) 975-3960
North Texas Neurodiagnostics and Imaging LLC	Plano, TX	1.3 mi	Radiology clinic	(844) 212-5321
Preferred Imaging on Plano Parkway, LLC	Plano, TX	1.4 mi	MRI centre	(972) 479-1115
Sandra O'Neal Institute	Plano, TX	1.4 mi	Radiology clinic	(469) 362-6909

Where it sits

Iheart Imaging in amber, with the 5 nearest registry records in teal. Boundary drawn: Collin County outline.

Map data: OpenFreeMap, © OpenMapTiles, data from OpenStreetMap contributors. Boundaries: US Census Bureau cartographic boundary files.

Cash-Price Benchmark

Cash price for a brain MRI in Texas: 125 hospitals measured

Freestanding imaging centre, estimated

$500 to $1,400

Our own estimate. No imaging operator publishes a per-state cash price.

Hospital outpatient, measured

$236 to $10,390

Median $2,190 cash against a median gross charge of $4,174, from 125 of the 194 Texas hospitals whose own price files we have read, out of 285 in the state, files dated to September 2026.

Houston, Dallas, Austin, San Antonio all competitive; Houston Methodist and MD Anderson at the top. The hospital figures are CPT 70551, brain MRI without contrast, taken from each hospital's own federal transparency file and attributed to the date that file carries. A further 42 hospitals publish a “cash price” that is its chargemaster restated rather than a discount, reaching $23,252; those are kept out of the band above and counted here instead. 4 more hospitals list this code at prices more than three times apart in the same file, from $124 to $362, so which row is the scan cannot be told from the file; they are excluded from the band and counted here. Hospitals whose file we could not read are named, not filled in (methodology).

Parsed hospital cash prices for Dallas-Fort Worth-Arlington (brain MRI, CPT 70551): Parkland Memorial Hospital $1,362.00; Methodist Dallas Medical Center $2,324.00; Texas Health Presbyterian Hospital Dallas $2,504.25 and 1 more. Full table on the Dallas-Fort Worth-Arlington metro page.

What to ask when you call

The self-pay price for your exact CPT code (70551 brain, 72148 lumbar spine, 73221 or 73721 joint, without contrast), and whether the radiologist's report is included.
Scanner field strength (1.5T or 3T) and whether it is closed, wide-bore or open.
ACR or IAC accreditation, and who reads the images. The registry cannot tell you either.
Whether they accept an order from a telehealth referral if you have no local doctor.

Full list: cheap MRI, good MRI checklist.

Browse and compare

All 465 centres in Dallas-Fort Worth-Arlington Texas imaging centres MRI cost in Dallas MRI cost in Fort Worth Texas MRI cost hub Questions to ask before booking Cash-pay MRI guide Imaging centre directory

Source: NPI registry records, status as reported by CMS, September 2026 file (NPPES data dissemination file dated 14 September 2026, download.cms.gov; US federal public data, no charge). NPPES is an identifier registry, not a licence register: an NPI does not validate licensure, accreditation or that a scanner is on site. Names, addresses and phones are as self-reported to CMS and many records have not been updated for years; confirm before you travel. Coordinates: US Census Bureau geocoder, ZIP-code centroid where the address did not match (flagged). Metro areas: 2023 Census core-based statistical areas by county. Price ranges: our methodology; hospital cash prices: each hospital's federal transparency file (45 CFR 180), where parsed. No centre pays to be listed and none is endorsed. Listed here in error, or want a correction? Email questions@mriscancost.com. This page describes a registry record, not a review or recommendation of Iheart Imaging.