MRI + radiologyNPI registry, September 2026

First Choice Imaging

Registered legal name: Tooele Valley Imaging, LLC

2356 N 400 E, Suite 103, Tooele, UT 84074

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Practice-location phone (registry)

(435) 882-1674

As recorded by the organisation in NPPES, last updated 15 February 2023. Not verified by us.

Registry Record

NPI: 1699004499
Type: MRI centre and radiology clinic
Taxonomy codes: 261QM1200X (Magnetic Resonance Imaging (MRI) clinic/center); 261QR0200X (Radiology clinic/center); also 2085U0001X
Practice location: 2356 N 400 E, Suite 103, Tooele, UT 84074
Telephone: (435) 882-1674
NPI issued: 8 December 2009 (16 years ago)
Record updated: 15 February 2023 (3 years ago)
NPI status: NPI active as reported by CMS 2026-09
Metro area: Salt Lake City-Murray, UT (metropolitan area, Tooele County)
State: Utah (83 records statewide)
Map position: Census address match (rooftop level)
Snapshot: NPPES data dissemination file, 14 September 2026

What the Record Tells You

First Choice Imaging, the trading name of Tooele Valley Imaging, LLC, is an NPI registry record for an MRI centre and radiology clinic at 2356 N 400 E, Suite 103 in Tooele, Utah 84074. CMS issued NPI 1699004499 on 8 December 2009, and the organisation last updated its own entry on 15 February 2023. That was 3 years ago; the details are probably still current, but confirm the address when you book.

The record carries 2 imaging taxonomy codes: Magnetic Resonance Imaging (MRI) clinic/center (261QM1200X) and Radiology clinic/center (261QR0200X). The MRI-specific code means the organisation registered itself as a magnetic resonance imaging centre, the strongest signal the registry gives that a scanner is on site. It also holds one other taxonomy code (2085U0001X).

Tooele sits in the Salt Lake City-Murray, UT metropolitan area (Tooele County), which has 36 imaging-centre records on the Utah side in the September 2026 file, 3 of them with the MRI code, out of 83 across Utah. The nearest alternatives in the registry are Mountain West Radiology, INC. (0.9 miles, Tooele), Oquirrh Radiology Associates LLC (0.9 miles, Tooele) and Ultrasound Specialists, INC. (17 miles, West Jordan), with 2 more within 17 miles.

For a cash-pay benchmark, our Utah freestanding-centre estimate is $500 to $1,350 for a typical single-region MRI. At Utah hospitals the cash price is measured rather than estimated: $1,353 to $3,108 for a brain MRI, median $1,741, from 6 of the 8 Utah hospitals whose own price files we have read, out of 33 in the state, files dated to July 2026. This centre's own prices are not in the registry: call (435) 882-1674 with the CPT code for your scan and ask for the self-pay rate, whether the radiologist's report is included, and the scanner's field strength.

Nearest Alternatives

The 5 closest imaging records to 2356 N 400 E, straight-line distance. Rows without a link are name-classified radiology organisations or records outside a metro page.

Centre	City	Distance	Type	Phone (registry)
Mountain West Radiology, INC.	Tooele, UT	0.9 mi	Radiology org. (name-classified)	(435) 843-3646
Oquirrh Radiology Associates LLC	Tooele, UT	0.9 mi	Radiology org. (name-classified)	(435) 843-3600
Ultrasound Specialists, INC.	West Jordan, UT	17 mi	Radiology clinic	(801) 280-6070
Utah Imaging Associates	West Jordan, UT	17 mi	Radiology org. (name-classified)	(801) 561-8888
Precision Jointcare LLC	Riverton, UT	17 mi	Radiology clinic	(801) 910-4498

Where it sits

First Choice Imaging in amber, with the 5 nearest registry records in teal. Boundary drawn: no boundary (fitted to the plotted centres).

Map data: OpenFreeMap, © OpenMapTiles, data from OpenStreetMap contributors.

Cash-Price Benchmark

Cash price for a brain MRI in Utah: 6 hospitals measured

Freestanding imaging centre, estimated

$500 to $1,350

Our own estimate. No imaging operator publishes a per-state cash price.

Hospital outpatient, measured

$1,353 to $3,108

Median $1,741 cash against a median gross charge of $4,352, from 6 of the 8 Utah hospitals whose own price files we have read, out of 33 in the state, files dated to July 2026.

Salt Lake City market competitive; Intermountain Health large. The hospital figures are CPT 70551, brain MRI without contrast, taken from each hospital's own federal transparency file and attributed to the date that file carries. A further 1 hospital publishes a “cash price” that is its chargemaster restated rather than a discount, reaching $1,097; those are kept out of the band above and counted here instead. 1 more hospital lists this code at prices more than three times apart in the same file, from $4,281 to $4,281, so which row is the scan cannot be told from the file; they are excluded from the band and counted here. Hospitals whose file we could not read are named, not filled in (methodology).

What to ask when you call

The self-pay price for your exact CPT code (70551 brain, 72148 lumbar spine, 73221 or 73721 joint, without contrast), and whether the radiologist's report is included.
Scanner field strength (1.5T or 3T) and whether it is closed, wide-bore or open.
ACR or IAC accreditation, and who reads the images. The registry cannot tell you either.
Whether they accept an order from a telehealth referral if you have no local doctor.

Full list: cheap MRI, good MRI checklist.

Browse and compare

All 36 centres in Salt Lake City-Murray Utah imaging centres Questions to ask before booking Cash-pay MRI guide Imaging centre directory

Source: NPI registry records, status as reported by CMS, September 2026 file (NPPES data dissemination file dated 14 September 2026, download.cms.gov; US federal public data, no charge). NPPES is an identifier registry, not a licence register: an NPI does not validate licensure, accreditation or that a scanner is on site. Names, addresses and phones are as self-reported to CMS and many records have not been updated for years; confirm before you travel. Coordinates: US Census Bureau geocoder, ZIP-code centroid where the address did not match (flagged). Metro areas: 2023 Census core-based statistical areas by county. Price ranges: our methodology; hospital cash prices: each hospital's federal transparency file (45 CFR 180), where parsed. No centre pays to be listed and none is endorsed. Listed here in error, or want a correction? Email questions@mriscancost.com. This page describes a registry record, not a review or recommendation of First Choice Imaging.