MRI centreNPI registry, September 2026

Smart Choice MRI Appleton

Registered legal name: Smart Choice MRI, LLC

3525 E Calumet St Ste 1500, Appleton, WI 54915

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Practice-location phone (registry)

(844) 633-3674

As recorded by the organisation in NPPES, last updated 23 September 2015. Not verified by us.

Registry Record

NPI: 1225407075
Type: MRI centre
Taxonomy codes: 261QM1200X (Magnetic Resonance Imaging (MRI) clinic/center)
Practice location: 3525 E Calumet St Ste 1500, Appleton, WI 54915
Telephone: (844) 633-3674
NPI issued: 23 September 2015 (10 years ago)
Record updated: 23 September 2015 (10 years ago)
NPI status: NPI active as reported by CMS 2026-09
Metro area: Appleton, WI (metropolitan area, Calumet County)
State: Wisconsin (110 records statewide)
Map position: Census address match (rooftop level)
Snapshot: NPPES data dissemination file, 14 September 2026

What the Record Tells You

Smart Choice MRI Appleton, the trading name of Smart Choice MRI, LLC, is an NPI registry record for an MRI centre at 3525 E Calumet St Ste 1500 in Appleton, Wisconsin 54915. CMS issued NPI 1225407075 on 23 September 2015, and the organisation last updated its own entry on 23 September 2015. That was 10 years ago, so treat the phone number and suite as unverified until you have spoken to someone there.

The record carries one imaging taxonomy code: Magnetic Resonance Imaging (MRI) clinic/center (261QM1200X). The MRI-specific code means the organisation registered itself as a magnetic resonance imaging centre, the strongest signal the registry gives that a scanner is on site.

Appleton sits in the Appleton, WI metropolitan area (Calumet County), which has 4 imaging-centre records on the Wisconsin side in the September 2026 file, 3 of them with the MRI code, out of 110 across Wisconsin. The nearest alternatives in the registry are Radiology Associates of Appleton, S.C. (3.5 miles, Appleton), Fox Valley Open MRI, LLC (4.0 miles, Appleton) and Radiology Associates of the Fox Valley, Sc (6.3 miles, Neenah), with 2 more within 18 miles.

For a cash-pay benchmark, our Wisconsin freestanding-centre estimate is $500 to $1,350 for a typical single-region MRI. At Wisconsin hospitals the cash price is measured rather than estimated: $873 to $2,544 for a brain MRI, median $2,110, from 28 of the 42 Wisconsin hospitals whose own price files we have read, out of 64 in the state, files dated to August 2026. This centre's own prices are not in the registry: call (844) 633-3674 with the CPT code for your scan and ask for the self-pay rate, whether the radiologist's report is included, and the scanner's field strength.

Nearest Alternatives

The 5 closest imaging records to 3525 E Calumet St Ste 1500, straight-line distance. Rows without a link are name-classified radiology organisations or records outside a metro page.

Centre	City	Distance	Type	Phone (registry)
Radiology Associates of Appleton, S.C.	Appleton, WI	3.5 mi	Radiology org. (name-classified)	(833) 639-0141
Fox Valley Open MRI, LLC	Appleton, WI	4.0 mi	MRI centre	(920) 996-0724
Radiology Associates of the Fox Valley, Sc	Neenah, WI	6.3 mi	Radiology org. (name-classified)	(920) 722-1583
Thedacare Diagnostic Imaging Center	Appleton, WI	6.8 mi	MRI centre	(920) 735-7650
Smart Choice MRI Green Bay	De Pere, WI	18 mi	MRI centre	(414) 431-0309

Where it sits

Smart Choice MRI Appleton in amber, with the 5 nearest registry records in teal. Boundary drawn: no boundary (fitted to the plotted centres).

Map data: OpenFreeMap, © OpenMapTiles, data from OpenStreetMap contributors.

Cash-Price Benchmark

Cash price for a brain MRI in Wisconsin: 28 hospitals measured

Freestanding imaging centre, estimated

$500 to $1,350

Our own estimate. No imaging operator publishes a per-state cash price.

Hospital outpatient, measured

$873 to $2,544

Median $2,110 cash against a median gross charge of $3,811, from 28 of the 42 Wisconsin hospitals whose own price files we have read, out of 64 in the state, files dated to August 2026.

Milwaukee and Madison competitive; Aurora and Froedtert large. The hospital figures are CPT 70551, brain MRI without contrast, taken from each hospital's own federal transparency file and attributed to the date that file carries. 9 more hospitals list this code at prices more than three times apart in the same file, from $79 to $1,049, so which row is the scan cannot be told from the file; they are excluded from the band and counted here. Hospitals whose file we could not read are named, not filled in (methodology).

What to ask when you call

The self-pay price for your exact CPT code (70551 brain, 72148 lumbar spine, 73221 or 73721 joint, without contrast), and whether the radiologist's report is included.
Scanner field strength (1.5T or 3T) and whether it is closed, wide-bore or open.
ACR or IAC accreditation, and who reads the images. The registry cannot tell you either.
Whether they accept an order from a telehealth referral if you have no local doctor.

Full list: cheap MRI, good MRI checklist.

Browse and compare

All 4 centres in Appleton Wisconsin imaging centres Questions to ask before booking Cash-pay MRI guide Imaging centre directory

Source: NPI registry records, status as reported by CMS, September 2026 file (NPPES data dissemination file dated 14 September 2026, download.cms.gov; US federal public data, no charge). NPPES is an identifier registry, not a licence register: an NPI does not validate licensure, accreditation or that a scanner is on site. Names, addresses and phones are as self-reported to CMS and many records have not been updated for years; confirm before you travel. Coordinates: US Census Bureau geocoder, ZIP-code centroid where the address did not match (flagged). Metro areas: 2023 Census core-based statistical areas by county. Price ranges: our methodology; hospital cash prices: each hospital's federal transparency file (45 CFR 180), where parsed. No centre pays to be listed and none is endorsed. Listed here in error, or want a correction? Email questions@mriscancost.com. This page describes a registry record, not a review or recommendation of Smart Choice MRI Appleton.